Kinsey’s First Distributor of Killer Instinct® Crossbows Line

April 08, 2016

Media Release | April 7, 2016


MOUNT JOY, PA — Kinsey's is excited to announce our new partnership with Killer

Instinct® Crossbows, one of the fastest-growing manufacturers in the ever-expanding

crossbow sector. Kinsey’s is the first distributor to carry the Killer Instinct line.


Killer Instinct was first introduced at the 2014 ATA Show and was well received by both

dealers and consumers. Since that time the brand has experienced rapid growth and

recognition from industry experts, including Field & Stream naming the Killer Instinct

MACHINE (2015) and Furious (2016) crossbows to their “Best of the Best” list. Killer

Instinct has become known for accurate and deadly performance at a fair price.


The company’s crossbows feature precision aluminum barrels, KI Trigger utilizing

RTT™ Reliable Trigger Technology, TriggerTech™ Sure Safe integrated anti-dry fire

system, and TriggerTech FRT™ frictionless release technology.


“As Killer Instinct® continues rapid growth and recognition, partnering with Kinsey’s

was a natural progression,” said Killer Instinct President, Scott Lee. “Kinsey’s is a leader

in our industry with many benchmark processes, one of which includes individual

product serial number tracking which helps protect existing dealers from unauthorized

sales. Most of all, Killer Instinct is excited to be working with the quality team at the

Kinsey’s family and we’re honored to have a high-recommendation to their dealer base.”


In addition to serial number tracking, Kinsey’s ability to limit the distribution pipeline to

specific market segments also was a big draw for Killer Instinct. Vendors choose which

types of resellers should be given access to carry their products, and Kinsey’s offers the

line to only that those dealers. The Killer Instinct Crossbow line will be available

exclusively to independent retailers.


Authorized Kinsey’s dealers can find the lineup of Killer Instinct Crossbows at


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